Borrowing heavily from of Chris Anderson’s seminal work, The Long Tail, I thought I’d take a shot at applying Long Tail concepts to local real estate markets from the perspective of a real estate agent looking to position herself in a competitive environment. This is what I came up with… Click image for larger version [...]
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We real estate agents are entrepreneurs. We take on the risks of any start-up business in exchange for the freedom to define our business in nearly any way we choose. However, we quickly find that this freedom brings challenges of its own. It’s really hard, especially when we are new, not to chase and accept [...]
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