Borrowing heavily from of Chris Anderson’s seminal work, The Long Tail, I thought I’d take a shot at applying Long Tail concepts to local real estate markets from the perspective of a real estate agent looking to position herself in a competitive environment. This is what I came up with… Click image for larger version [...]
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We real estate agents are entrepreneurs. We take on the risks of any start-up business in exchange for the freedom to define our business in nearly any way we choose. However, we quickly find that this freedom brings challenges of its own. It’s really hard, especially when we are new, not to chase and accept [...]
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When considering which real estate niche to pursue, your first consideration should be a gut check about whether you are (or could be) passionate about a particular neighborhood, type of property, etc. However, unless you want to be standing alone shouting into the wilderness, you also need to consider whether or not anyone is seeking [...]
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(Click the little “X” on the right side of the ad to make it go away.) Who is Matt Cutts? Matt Cutts is the head of Google’s Webspam team. “I’m in charge of making sure your search results are as relevant and informative as possible.” In other words, he’s they guy who knows best about [...]
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