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What is an RSS feed?

An RSS feed, of just “feed” is a publishing format for frequently updated web pages such as news sites and blogs. Readers can subscribe to RSS feeds and read in a “Feed Reader” which frequently resembles an email application. In fact, some email programs (e.g., Outlook, Mail.app) have an RSS feed reader built in. The advantage to the reader is that she can read all of the latest updates from her favorite sites in one place, rather than having to go to a bunch of separate websites.

All BestAgentBlogs include RSS Feeds automatically.

How do I use RSS?

First, you must Subscribe to a site’s feed. This is very easy to do, but it is slightly different depending on which browser you are using. The arrows below show where the RSS Subscribe buttons are on the most common browsers:

Internet Explorer

Safari

Firefox

Finally, some websites and blogs call attention to the fact that an RSS feed is available by displaying the standard icon for an RSS Feed: An orange button with a white broadcast symbol radiating from a dot.

When you press one of these buttons, the default RSS Reader on your computer will open and confirm that you want to subscribe to the feed.

Outside RSS help:

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Are you doing anything worth talking about? Most agents aren’t. They play it too safe. Their service may be very good, but it isn’t remarkable.


Consumers don’t care about you at all. They just don’t care. Part of the reason is that they have way more choices than they used to, and way less time. And in a world where we have too many choices, and too little time, the obvious thing to do is just ignore stuff…

To paraphrase: The thing that’s going to decide

…who get’s talked about
…who gets asked to write a CMA
…who gets get’s called to see a house
…who gets remembered

…is who is most remarkable?

Joshua Bell

A Most Interesting Story

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousands of people went through the station, most of them on their way to work.

Three minutes went by and a middle aged man noticed there was musician playing. He slowed his pace and stopped for a few seconds and then hurried up to meet his schedule. A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping continued to walk. A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.

The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried but the kid stopped to look at the violinist. Finally the mother pushed hard and the child continued to walk turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.

In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.

No one knew this but the violinist was Joshua Bell, one of the best musicians in the world. He played one of the most intricate pieces ever written with a violin worth $3.5 million dollars.

Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston and the seats average $100.

This is a real story. Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of an social experiment about perception, taste and priorities of people. The outlines were: in a commonplace environment at an inappropriate hour: Do we perceive beauty? Do we stop to appreciate it? Do we recognize the talent in an unexpected context?

One of the possible conclusions from this experience could be: If we do not have a moment to stop and listen to one of the best musicians in the world playing the best music ever written, how many other things are we missing?

Don’t think having a good-looking listing or buyers’ presentation, dressing the part of a professional, or properly staging a home for sale, will substantially affect your business? Guess again. Marketing studies determine again and again that presentation and packaging are critical to people’s estimation of the value of a product or service.

So, make sure you blog looks good! ;-)

For more details, read the article: Pearls Before Breakfast in the Washington Post.

Thanks to Eric Ransone for emailing me the story.

Real-time micro-blogging results coming to a search near you! Google and Bing offer live public Twitter feeds. This could significantly change the tactics of how you can most effectively promote your niche, your listings, and yourself online.

In the past few years, an entirely new type of data has emerged — real-time updates like those on Twitter have appeared not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.

Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results  - The Official Google Blog