Are you doing anything worth talking about? Most agents aren’t. They play it too safe. Their service may be very good, but it isn’t remarkable.

Consumers don’t care about you at all. They just don’t care. Part of the reason is that they have way more choices than they used to, and way less time. And in a world where we have too many choices, and too little time, the obvious thing to do is just ignore stuff…

To paraphrase: The thing that’s going to decide

…who get’s talked about
…who gets asked to write a CMA
…who gets get’s called to see a house
…who gets remembered

…is who is most remarkable?