We’ve always been told that being great doesn’t come easy, but we seldom get to see greatness at work. When we do, it can appear obsessive — even crazy. The video below shows the various iterations that a software designer went through to get just the right interface to his iPhone software.

While most people won’t appreciate all the effort this designer put into this project, some certainly will. In fact, recognizing how rare his level of attention is, a few people will become raving fans. And raving fans talk. A lot.

What about your niche is worth a little obsessing? Do you have raving fans? What are you doing in your business that is worth talking about?

“No amount of genius can overcome a preoccupation with detail.” —Marion Levy

Thanks to John Gruber at DaringFireball.net for linking to this some time back.